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TOP Introduces 1st in Malaysia Breakthrough Technology
Ultra Nano Fresh Tech
Yesterday, I was so honoured to witness myself, the innovations, brought by TOP, Malaysia's No. 1 detergent brand!
TOP, Malaysia’s No.1^ detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the 1st of its kind breakthrough technology in Malaysia from Lion Japan. Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.
TOP Ultra Nano Fresh Tech - Consumers Best Friend
As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution that ensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.
“As Malaysia’s No. 1^ detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. “We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”
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| The launching moment. |
It’s Not Clean Until It’s TOP Clean
TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:
• Effective removal of invisible body grime for next-level malodour elimination
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust
• Effective removal of invisible body grime for next-level malodour elimination
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust
The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes!
Feel TOP EveryWear, Clean That Moves with You
Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh smelling, and ready for every moment.
Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean— deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day. Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it's TOP Clean.
The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.
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| Malaysia's celebrities, Ayda Jebat & Yoke as TOP ambassadors shares their laundry experiences |
More Details
For more information about TOP and its latest improved products, kindly visit:
Official website
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