The Launching of Raya Brandfilm 2026 "Ya, Abah Saya Security" by D'Herbs

 Assalamualaikum & hi! 

Recently, I had the opportunity to attend the Premiere of the Raya Brandfilm D’Herbs 2026 entitled “Ya, Abah Saya Security” which took place at GSC, IOI Mall Damansara.

"Ya, Abah Saya Securiy" - Real Life Story of Dato' Aliff Syukri

“Ya, Abah Saya Security”, is a special piece inspired by the real life story of famous Malaysian entrepreneur, Dato’ Aliff Syukri, along with his late father who once worked as a security guard.

This brandfilm takes the audiences on an emotional journey of a son who once felt ashamed of his father's job. However, as time and life goes by, he finally realizes that behind that simple uniform lies the great sacrifice of a father who works tirelessly to ensure a better future for his children.

"Ya, Abah Saya Security" - A Family-themed Film

"Ya, Abah Saya Security" raises the theme of love, sacrifice and appreciation for parents, a message that is very close to the community, "Ya, Abah Saya Security is a heart-touching, family-themed story, especially with the upcoming Hari Raya Aidilfitri.

According to Dato' Aliff Syukri, this brand film was produced as a tribute to his late father who sacrificed a lot in raising his family.

Dato' Aliff Syukri sharing his story with media friends and the audiences

Actor, Azhan Rani as the father of Daro' Aliff Syukri in "Ya, Abah Saya Security"

Adik Mikael Noah as Dato' Aliff Syukri 

Tangerine Film as Producer of "Ya, Abah Saya Security"

The premiere of the brandfilm which took place at GSC IOI Mall Damansara was attended by media partners, influencers and special invited guests. 

The Raya D'Herbs 2026 brandfilm was produced in collaboration with Terranego Media as the media agency and published by Tangerine Film as the production company.

Through this piece of art, D'Herbs hopes that the message conveyed can inspire the community to appreciate parents and loved ones, while they are still by our side. 

Watch "Ya, Abah Saya Security", 12 March 2026

The brand film "Ya, Abah Saya Security" will be launched to the public ahead of the Hari Raya Aidilfitri celebration through D'Herbs' official digital platform on 12 March 2026.