Thursday, October 16, 2025

The Launching of AS X Sally Handbag Collections : An Exclusive Collaboration between Dato’ Sri Aliff Syukri & Sally Whoo

 Salam & hi!

Yesterday was a very meaningful day for entrepreneur, Dato' Sri Aliff Syukri & Sally Whoo for the launching of their first ever collaboration, AS X Sally Handbag Collections.


Will feature 6 exclusive bag collections, the combination of Dato' Aliff Syukri's elegant taste with Sally Whoo's trendy and bold touch makes each bag design appear exclusive, modern and full of personality.


I was stunned with each and every collection displayed during the launching. The designs, and the colours of each and every handbags, are unique, gorgeous and you will definitely find one that'll suit your personality, in this very collections.




Dato' Sri Aliff Syukri Explores Handbags Empire with AS X Sally Collections

After successfully building the reputation for himself in The Malaysia Book of Records as the Fastest RM1 Million Handbag Sales via TikTok Live and the Highest Sales from that single live stream, celebrity entrepreneur Dato’ Sri Aliff Syukri Kamarzaman is now expanding the wings of his handbag empire with a collaboration and partnership with Sally Whoo, who was also crowned the Most Popular Tiktokers during Anugerah Bintang Popular Berita Harian-35 (ABPBH 35).


Siapa Sally Whoo
Dato' Sri Aliff Syukri, Sally Whoo & Datin Sri Nur Shahida




Price Range

Will feature 6 exclusive bag collections including Samma Medium, Rica, Roca, Mamma, Stela & Stely.
The selling of this bags collection will continue throughout the October - December this year with the price range of RM75-RM85 only.



The Launching Event

The launching event, which took place at the Citrine Ballroom, One World Hotel on 15 October, is a sign of Dato' Aliff Syukri's serious commitment to ensuring that his bag collection continues to remain relevant in the market. Even with premium quality, the bags prices are affordable for everyone despite of age.






AS X Sally - Symbol of Confidence & Elegance

Furthermore, the AS x Sally collection is not just a stylish accessory, but it is also a symbol of confidence and elegance for women today. 
Each design is carefully crafted using high-quality materials to ensure durability and user comfort, in line with the famous AS bag slogans "Designed From The Heart" & "Sentiasa Bersamamu".


The MAMMA Collection


The ROCA Collection



 Where to Buy & How to get the  Exclusive Promotions

This collection will be officially available for purchase through authorized agents and stockists throughout Malaysia. The collection also will be available through official live streaming platforms such as TikTok Shop and Shopee Live on a future date (to be announced soon).


Don't miss out on the exclusive opportunity to win mystery prizes for early birds Also, don't miss out various exciting promotions in conjunction with the sales launch on the TikTok Shop & Shopee Live streaming platforms.

As for this collection, colors and exclusive designs will be launched in stages.


I'm holding Stelly in Chrome Gold



6 Exclusive Designs from AS X Sally Collections


1. Samma Medium 
(Comes in two materials glossy & denim)






2. Rica
(PU leather material)




3. Roca
(Comes in two materials : glossy & matte)





4. Mamma
(Comes in two sizes : S & M)
(Material PU leather)



5. Stela
(Comes in two sizes : S & M)
 (Material PU leather with crocodile skin pattern)



6. Stelly
(Glossy material)




More Details


To get the latest announcements on sales dates,  do follow the official social media accounts of Dato' Sri Aliff Syukri and Sally Whoo.







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