SSF Grand Opening of Flagship Store in Glenmarie & Strategic Partnership with Haqqi Mall

 SSF Home Group Berhad (“SSF” or the “Group”), a leading retailer of furniture, home decor and home products, proudly marks a milestone with the grand opening of the Glenmarie Flagship Store and its partnership with Haqqi Mall, an e-commerce portal owned by Koperasi Tabung Haji Berhad (“KTHB”).

With the tagline “SSFHOME Garden Outlet – Where Shopping Meets Nature”,  Glenmarie's flagship store introduces a fresh retail concept that combines home shopping with natural elements. The store features creative layouts, designs infused with greenery and immersive displays of home furnishings, offering customers a seamless and inspiring shopping experience. The new store also serves as the Group's headquarters, reflecting SSF's commitment to enhancing retail innovation while catering to the growing customer base in the Klang Valley.

During the tour at SSF Flagship Store located at Glenmarie, Shah Alam.

Strategic Partnership with Haqqi Mall

In line with this success, SSF also strengthened its digital presence through a partnership with Haqqi Mall. The MOU signed today places SSF as a key tenant in the Haqqi Mall e-commerce portal, which serves as a trusted marketplace for Muslim-friendly and lifestyle products. This collaboration allows SSF to reach a wider customer segment, particularly in the Muslim community, offering a wide range of residential and residential solutions through Haqqi Mall's digital ecosystem.

As part of SSF's ongoing commitment to corporate social responsibility (“CSR”), the Group announced the donation of food supplies to the General Hospital, Children's Autism Center, and Rumah Rakyat Lama through the “Jalinan Kasih Program”. This initiative is in line with SSF's mission to support local communities and ensure those in need receive essential food aid.

During the memorandum of understanding (MoU) signing ceremony.

SSF partnered with Haqqi Mall.

Mr. Lok Kok Khong, Executive Director of SSF Home Group Berhad commented, "The launch of our Glenmarie flagship store represents a new chapter for SSF, where we are redefining home shopping by combining nature with retail innovation. At the same time, our partnership with Haqqi Mall reflects our commitment to grow into digital commerce, ensuring that we provide high-quality interior and home furnishing solutions and through our community CSR efforts - We are excited to welcome our customers to experience our new store and explore our offerings at Haqqi Mall."

Mr. Lok Kok Khong, Executive Director of SSF Home Group Berhad

To commemorate the event, guests had the opportunity to visit the flagship store, experience its unique retail concept, and witness the MOU signing ceremony. The event was graced by key representatives from Haqqi Mall, and the SSF leadership team.

Looking ahead, SSF remains committed to strengthening its retail footprint, increasing digital accessibility, and providing customers with exceptional home furnishing experiences. The Group's expansion into Glenmarie and its digital collaboration with Haqqi Mall reinforce its strategy to bridge physical retail and e-commerce to meet the growing needs of Malaysian consumers.

Tour provided by SSF during the MOU Signing Ceremony