Assalamualaikum & hi.
Well, as you all know, due to Covid-19, many people have been affected economically, as well. Thus, we really hope more organizations and companies, could step up, and lend a hand, to those needed.
Just like what Ayam Brand did here, really lighten the burden of people who suffered economically due to the pandemic...
Orang Asli community have felt the economic impact of COVID-19 through reduced economic opportunities.
Ayam Brand™ in cooperation with the Department of Orang Asli Development (JAKOA) is introducing the #AyamWithYou community care campaign to Orang Asli communities in Selangor
The #AyamWithYou community pantry is now self-sustaining in 13 locations nationwide with communities coming together to give and to take daily essentials such as food, to help those in need, supported by product contributions from Ayam Brand, Mission Foods and Alce Nero.
The community care
campaign is being rolled out at Kampung orang Asli Changkat Bintang, with one
month’s supply of Ayam Brand and Alce Nero products being contributed to a
total of 39 Orang Asli families from these communities.
The Director General of JAKOA, Prof Dr Juli Edo (centre) togather with the Orang Asli communities in Kampung Orang Asli Changkat Bintang, Selangor |
The Director
General of JAKOA, Prof Dr Juli Edo said that the #AyamWithYou campaign was
needful for its tangible and psychological support of Orang Asli communities
through the contribution of food essentials during these challenging times.
“The stimulus
provided for Orang Asli has been helpful for many communities, nationwide but
they are still facing economic challenges, specifically putting food on the
table. The #AyamWithYou campaign is a timely and positive uplift for Orang Asli
communities, a reminder that they are not alone, as organisations and
individuals have their interest at heart. Our thanks to Ayam Brand and Alce
Nero for their generous contribution of premium healthy food products,” Prof Dr
Juli Edo says.
As the communities
are deep in the interior, JAKOA will take on the logistics support, and
coordinate with the Tok Batin to distribute a box of 27 products to heads of
households in each community, while ensuring that social distancing is
practised.
“These communities
are hard hit economically, and the contribution of food items with longer shelf
lives is a vital lifeline. We hope more organisations join the #AyamWithYou
campaign, or initiate their own charitable giving,” he adds.
JAKOA picking up the Ayam Brand products from Ayam Brand office |
Through
its long-running Corporate Social Responsibility programmes Ayam Brand™ has
contributed more than 2 million healthy meals for charity, providing nutritious
food to more than 21,800 people from 524 charity organisations and NGOs over
the past 13 years.
The #AyamWithYou
community care campaign has supported front liners at Hospital Sungai Buloh,
the homeless, the differently abled, orphans, single mothers and the elderly
since the Covid-19 pandemic started in Malaysia. Approximately 20,000 Ayam Brand
products have been distributed to date.
“We have reached out to different communities, especially those in need through the community care campaign, and are glad to work with JAKOA to support Orang Asli communities. Our products are nutrient dense with reduced sugar and sodium that well suit Orang Asli diets. We modified the community pantry concept as there are fewer donors due to the isolated locations. We welcome other brands to join us in supporting these communities. The take away from the #AyamWithYou campaign is that as communities we can lift each other up,” says Ayam Brand Malaysia’s Marketing Manager, Ms Teoh Wei Ling.
Villagers (left) in Kampung Orang Asli Changkat Bintang receiving 1 month canned food supply from Ayam Brand |
The #AyamWithYou campaign was a welcome surprise to residents of Kampung
Orang Asli Changkat Bintang in Selangor.
“Times are very
tough for us as economic activity in our area has reduced, and opportunities
are scarce. This contribution from Ayam
Brand and JAKOA eases some of our worries on providing for our families. We
appreciate the thoughtfulness, and the quantity of quality products. This can
keep all 47 families here fed for a month or longer. We have not tried tuna,
saba or pasta before so this is also a culinary adventure for us!” Tok Batin
Hassan bin Kaku explained.
A villager said
the contribution was a windfall, generous and highly welcomed by the Changkat
Bintang Orang Asli community.
“All of us know
Ayam Brand, but it is a luxury or special occasion treat. And now we have
enough to last a month. We don’t even need a can opener for the tuna, saba,
baked beans and santan. We are feeling that the rest of Malaysia is with us too
through the #AyamWithYou campaign,” the villager shares.
The kids in Kampung Orang Asli Changkat Bintang received the pasta products from Alce Nero. |
Find out more about the #AyamWithYou community care campaign, visit
https://www.ayambrand.com.my
alhamdulillah kan.. rezeki orang2 asli ni....
ReplyDeleteHopefully ada lagi utk diorg lepas ni
Tahniah Ayam Brand, moga usaha murni ini akan berkekalan dan memberi manfaat buat semua..
ReplyDeletesuch a good initiative ayam brand. good tole model from ayam brand
ReplyDeletegood job ayam brand ...you are my favourite food brand exspecially Sardin and Tuna ...
ReplyDeleteGood job Ayam Brand. Kita perlukan lebih banyak dan ramai lgi org yg perihatin seperti ini utk membantu mereka yg memerlukan
ReplyDeleteBagus inisiatif kempen yg dianjurkan. Membantu lebih ramai org yg memerlukan
ReplyDeleteTahniah ayam brand..bagus ada kempen macam ni. Boleh lah membantu orang asli yang memerlukan..mungkin nanti kempen ni boleh diteruskan kepada golongan yang lain
ReplyDeleteI suka betul company makanan macam ni buat cSR dengan bagi supply makanan kepada orang yang tak berkemampuan macam ni.
ReplyDeleteusaha yang baik dari pihak ayam brand untuk projek CSR..lagi2 musim pkpp ni..
ReplyDeletesatu usaha yang baik oleh ayam brand :) boleh dijadikan contoh hee
ReplyDelete